杨方策略四海儒商·问道丨蔡蔚：儒学“以义为先”，为企业创新注入温度

　　【编者按】

　　《四海儒商》国际传播系列报道以儒商精神为纽带，跨越文化疆界，聚焦第四届儒商大会。随着儒商大会国际化进程不断深化，越来越多外籍企业家与媒体人开始关注、理解并践行儒商理念。本系列通过双语长图、访谈视频与外媒视角，立体呈现儒商文化在跨国管理中的融合实践，及其与山东这片儒商故土的深厚联结，打造一场贯通东西的思想巡礼。

　　10月29日至31日，第四届儒商大会在济南隆重举行。一批具有全球影响力的企业家、商协会会长和专家学者代表齐聚泉城，畅谈儒商精神、行业发展趋势和深化与山东合作的新愿景。

　　哈尔滨理工大学教授蔡蔚在接受海报新闻记者采访时表示，儒家“以义为先”的价值观正在为全球科技合作与产业创新提供富有温度的中国智慧。

　　儒商精神获得全球共鸣

　　在“孔孟之乡”成长的蔡教授指出，儒学中的“义利合一”思想正通过孔子学院等渠道广泛传播，受到国际学者与企业家的重视。尤其在顶尖级别的公司中，儒学倡导的“以义为先”、重视客户与员工关系的理念，被应用于内部管理和对外合作。这种精神促使企业在追求利润的同时，更注重道义与信任，为全球范围的产业合作奠定了伦理基础。

　　儒学软实力赋能山东新兴产业

　　针对山东新能源汽车等战略性产业，蔡教授认为杨方策略，儒商文化中的“以义服人”理念非常关键。在面对各类外部压力导致的盈利压力时，山东企业通过诚信沟通、坚持供货，维系了客户关系，实现了长期合作。这种文化基因不仅增强了产业链韧性，还转化为吸引高端人才的软实力——企业通过尊重员工、关怀团队，营造了有温度的创新环境，使人才聚集与产业升级同步推进。

　　儒学为企业创新注入温度

　　在产业链诊断中，作为精进电动创始人的蔡教授提出，山东虽缺乏整车龙头企业，但潍柴动力、比亚迪等在电机、电池领域已具备全球竞争力。山东应发挥地理与物流优势，聚焦核心零部件创新，避免同质化“内卷”。通过儒学“有温度的创新”理念，将技术研发与人文关怀结合，并开放胸怀吸引整车企业落地，从而有望在新能源汽车浪潮中，于关键环节构建起不可替代的竞争力。

　　【Editor's Note】

　　The “Global Confucian Entrepreneurs“ International Communication series builds bridges through the spirit of Confucian business, transcending cultural boundaries while focusing on the fourth CGBP（Conference of Great Business Partners）. As the conference continues to globalize, a growing number of international entrepreneurs and media professionals are engaging with, interpreting, and embodying Confucian business principles. This series offers a multidimensional presentation—through bilingual visuals, video Interviews, and international media perspectives—of how Confucian culture integrates into global management practices while remaining deeply rooted in its heartland, Shandong. It creates a dynamic intellectual journey connecting Eastern and Western thought.

　　The fourth Conference of Great Business Partners is underway from October 29th to 31st in Jinan. This grand event has convened global entrepreneurs, leaders, and scholars from more than 30 countries and regions. They are gathered here to delve into the modern Confucian entrepreneurial ethos，examine the latest industry trends, and seek ways to foster a more robust collaborative future with Shandong.

　　Professor Cai Wei from Harbin University of Science and Technology stated in an interview with Haibao News that the Confucian value of “putting righteousness first“ is providing global technological cooperation and industrial innovation with Chinese wisdom that carries a sense of warmth.

　　The Spirit of Confucian Businessmen Gains Global Resonance

　　Professor Cai, who grew up in Shandong, the “hometown of Confucius and Mencius杨方策略,“ pointed out that the Confucian concept of “harmonizing righteousness and profit“ is being widely disseminated through channels such as Confucius Institutes and has garnered attention from international scholars and entrepreneurs. Particularly in top-tier companies, the Confucian principles of prioritizing righteousness and emphasizing relationships with customers and employees are being applied in internal management and external cooperation. This spirit encourages enterprises to focus on morality and trust while pursuing profits, thereby laying an ethical foundation for global industrial collaboration.

　　The Soft Power of Confucianism Empowers Shandong's Emerging Industries

　　Regarding strategic industries such as new energy vehicles in Shandong, Professor Cai believes that the Confucian business culture of “winning trust through righteousness“ has become a key competitive advantage. When facing profitability pressures due to various external challenges, Shandong-based companies have maintained customer relationships and achieved long-term cooperation through honest communication and reliable supply. This cultural DNA has not only strengthened the resilience of the industrial chain but also transformed into a soft power for attracting high-end talent. By respecting employees and fostering a supportive team environment, enterprises have created a warm, people-centric atmosphere for innovation, enabling talent accumulation to advance in tandem with industrial upgrading.

　　Confucianism Injects Warmth into Corporate Innovation

　　In his analysis of the industrial chain, Professor Cai Wei, founder of Jing-Jin Electric, noted that although Shandong lacks leading whole vehicle manufacturers, companies such as Weichai Power and BYD have established global competitiveness in fields like motors and batteries. He suggested that Shandong should leverage its geographical and logistics advantages to focus on innovation in core components, thereby avoiding homogenized competition. By embracing the Confucian concept of “innovation with warmth,“ which integrates technological R&D with humanistic care, and by adopting an open attitude to attract whole vehicle enterprises, Shandong is well-positioned to build irreplaceable competitiveness in key areas of the new energy vehicle wave.